Lash Retail Starter Kit

Stock your space with products your clients will actually fall in love with and come back for.

To access wholesale pricing (40% off), please contact info@citizenlash.com to get set up.

Overview

The Lash Retail Starter Kit is designed for salons, spas, and beauty professionals who want to introduce high-demand, easy-to-sell lash products into their space, without overcomplicating it.

This is your starting point.

We’ve used real customer data to curate the exact products clients start with, and continue to repurchase, so you can skip the guesswork and start selling with confidence.

No overthinking what to stock.
No overwhelming decisions.
Just a retail setup that works.

What It Is

A ready-to-sell retail system of Citizen Lash essentials, designed to help you:

• Introduce clients to DIY lashes

• Generate additional revenue

• Create repeat customers

It’s your foundational line up -  once these sell out, you expand based on what your clients love and are asking for.

Most clients start with the basics included in this bundle, then come back for:

• larger kits

• new styles

• aftercare + accessories that help extend the life of their lashes

The Opportunity

You already have the clients.
This just gives them something to take home.

After seeing or trying lashes, clients want:

• something they can use at home

• something quick, easy, and low-commitment

• something that makes them feel put together

That’s where this comes in.

• Average first purchase: ~$40

• Repeat purchases: often $80–$100+

• Built-in repeat buying behaviour

With wholesale pricing, you’re making 40%+ on every sale.

And it goes beyond product sales…

Your clients become walking advertisements.
People notice. They ask. They come in.

More retail → more foot traffic → more customers → more revenue.

Why This Works in Your Space

Retail only works when:

• clients understand it

• it feels easy

• it delivers results

Citizen Lash checks all three.

• Simple application (QR tutorials included on each tray - no need for you to teach customers how to apply them)

• Immediate, visible results

• Lightweight, comfortable, customizable

Clients don’t need convincing, they want it.

Low commitment. Easy to start. High impact.

What’s Included

A curated mix of best-selling, beginner-friendly essentials:

• 4 Large Lash Trays (natural, moderate + dramatic styles)

• 3 Connection Adhesives (gentle, flexible hold)

• 3 Connection Removers (quick, gentle removal)

• 3 Application Tweezers (precise, easy application)

• 3 Starter Kits (includes lashes, 2-in-1 Black Glue + Remover, mini tweezers)

Everything your clients need to get started - and everything you need to start selling.

How to Sell It (Simple)

You don’t need a sales pitch.

Just say:

“If you love the look of lashes, we have kits you can use at home. They take minutes to apply, last for multiple days, and are fully reusable.”

Then place the product in your client’s hands and let the display cards do the rest.

Or simply display them at your front desk.

They sell themselves.

FAQ: How much should I retail my Citizen Lashes for? We recommend that you sell them for exactly the same retail prices we have listed on our website, or mark each item up by a couple dollars because the customers don't have to pay shipping so they still end up saving money by shopping directly from you.

Built for Repeat Income

This isn’t a one-time purchase.

Clients come back for:

• refills

• new styles

• adhesives + accessories

One client = ongoing purchases.

Most clients start simple, then build into a full routine.

We Support You

You’re not doing this alone.

We provide the following upon request:

• Ready-to-post content (so you’re not starting from scratch on your own)

• Tutorials for you + your clients (QR codes included)

• Ongoing product education + direct support from our team

So you can focus on selling, with ease. Knowing you have a support system to back you. 

We’re always here to support you. Connect with us anytime on Instagram @citizenlash or email info@citizenlash.com

Affiliate Option 

Not ready to stock yet?

You can still earn.

• Give your clients 15% off their first order

• Earn 15% commission on their purchases

A low-commitment way to start generating income.

You’re already seeing clients every day.

This just turns that into something more.

1. Apply a thin coat of mascara to your natural lashes
Without the use of mascara, Citizen glue is strong enough to last for several days. However, for hygienic purposes, we do recommend removing your lashes each night. Mascara creates a barrier between the natural lashes and fans, making removal easier.

2. Apply adhesive
While the fan you intend to apply is still in the tray, lightly coat the entire exposed base with adhesive. We suggest starting on the inner or outer corner, working towards the opposite corner.

3. Pick up the fan
Sandwich the fan between the tweezer tips. Use pressure to grip the fan and gently lift it off the strip.

4. Prepare for placement
The goal is to line the fan up perfectly with your waterline. In order to get the proper angle for placement, you may have to adjust the fan within your tweezers. There is no right or wrong placement technique, but some people find it helpful to grip just the tips of the fan in order to easily manipulate its direction.

5. Place the fan
While looking in a mirror, tilt your head back or lift your eyelid to expose your upper waterline. Gently place the fan on the underside of your natural lashes, as close to the waterline as possible, without touching it.

Note: Mastering placement requires tricks that are best explained visually. Make sure to check your welcome email or reach out to us via email or Instagram DM for a link to our application tutorial.

6. Secure the bond
Once you are happy with your placement, secure the bond by gently pushing each fan into the natural lash using your tweezers or fingers.