DIY lashes are such an easy service to bring into your business, and there is so much potential in them. They bridge the gap between strip lashes and lash extensions, which makes them a great option for a wide range of clients.
You can offer them as a quick in person service, retail them in salon, or use them as an add on for clients booking makeup, bridal, or special event appointments. For beauty professionals, they open the door to extra income without adding a huge amount of time to your day.
A simple way to expand your services
Not every client wants traditional lash extensions. Some are sensitive, some are on a budget, and some just don't want the maintenance that comes with fills. That doesn't mean they don't want lashes.
Offering DIY lashes gives you another option for the clients who still want to feel put together, but need something more flexible.
They are also very beginner friendly from a service perspective. The Citizen Lash system is easy to learn, easy to apply, and can fit naturally into a service menu whether you are a lash artist, makeup artist, hairstylist, or esthetician. A full DIY lash service takes up to 15 minutes, including consultation, so it's a quick service that can still bring in strong profit.
Where DIY lashes fit into your business
There are a few really easy ways to work DIY lashes into what you already do. You can offer them as a lash service in salon for clients who want something quick and low commitment. You can retail them directly to clients who want to apply them at home. You can also use them as an upsell for bridal, photoshoots, grads, or other special events where clients want the look of lashes without booking a full extension appointment.
They are one of those products that can work in more than one way, which makes them so useful to have on hand.
Great for bridal and event clients
DIY lashes are a perfect fit for bridal and event bookings, especially when you’re working with multiple clients back to back and need something quick, efficient, and still elevated.
They’re a great way to increase your income during busy booking days while also creating content and exposure for your business. Click here to read the full blog on this 🤍
Who DIY lashes are perfect for
DIY lashes can help you reach clients you may not normally be able to service with traditional extensions.
They are a great fit for:
- Clients taking a break from lash extensions
- Clients with sensitivities or allergies to traditional lash extensions
- Clients who are unsure which lash style suits them best and want to try different looks
- People in your area who are not interested in lash extensions but still want lashes
- Clients going on vacation or extended trips who cannot keep up with fills
- Bridal, grad, festival, and party clients
- Clients who cannot afford traditional lash extensions
- Clients who do not have time for regular extension appointments
- People looking for DIY lash supplies locally
- Clients who want an in person tutorial on how to apply DIY lashes
- Clients who struggle with lash retention because of lifestyle or work
That range alone is what makes them so appealing from a business standpoint. You are not relying on just one type of customer.
What should you charge?
Charge whatever feels right for your business and your area. For reference, in our salon we charge $40 CAD for a 15 minute Citizen Lash service with no take home supplies included. This is a nice option because it keeps the service quick, accessible, and easy to add into the day without overcomplicating things.
Storage is simple
Citizen Lash products should be stored in a cool, dark place out of direct sunlight. That is really all you need. Easy.
Wholesale opportunities
If you’re interested in carrying Citizen Lash in your business, we do offer wholesale options for beauty professionals. Reach out to us and we’d be happy to walk you through it and find what makes the most sense for you!
DIY lashes are an easy way to add more value to your services without adding complexity. They’re quick, flexible, and open the door to new clients and additional income in a way that feels really natural within your business.
