If you're going to retail Citizen products in your studio, these are the ones we recommend starting with 🤍
Starter Kit
Soft Wispy
The soft wispy tray is one to restock consistently. It is universally flattering, works for natural and more dramatic looks depending on how it is worn, and the mapping is already on the tray. It is also the style included in the Starter Kit, so repeat buyers already know and trust it.
Short Soft Wispy
Short soft wispy is the same style as the Soft Wispy but without the 14mm lengths, so the tray goes from 8 to 12mm only. A lot of clients love the Soft Wispy but just never reach for the longer lashes. This solves that without them having to think about it.
Wispy Drama
Wispy drama is for the client who already knows what she wants. It is dramatic but lightweight and comes pre-mapped, so there is no guesswork involved. Easy, dramatic, comfortable.
Natural Shape
An OG style. Natural shape has short volume lashes with a firm band, designed for a dense lash line in 8 to 11mm. Great for older clients or anyone who prefers a more structured, traditional look. Individual length small trays are also available for this one.
Sealant
A strong add-on purchase. Clients who struggle with wear time or find their lashes feel sticky after application will reach for this. The sealant extends longevity and adds comfort, which makes it an easy upsell once someone has been wearing DIY lashes for a while.
Lash Gains Growth Serum
This one sells beyond just lash wearers. Anyone who wants thicker, longer natural lashes is a potential buyer, which makes it one of the more versatile products to have in your studio. Lash Gains is gentle, effective, and lash growth serums are consistently in demand.
3D Contoured Lash Sleep Mask
The 3D contoured lash sleep mask is designed with deep contoured eye pockets so clients can sleep without crushing their extensions. It is fully blackout and comfortable enough that even people who do not wear DIY lashes end up loving it. That broad appeal makes it a reliable impulse purchase at checkout.
Daily Cleanser
Clients need to wash their face every night regardless. This cleanser is formulated to work safely with DIY lashes so they can cleanse the lash line and eyelid area without removing their extensions. It is a must have for daily wear and an easy yes once clients understand what it does.
