Introducing a new product or service into your salon can sometimes feel a little intimidating, especially when clients may not be familiar with DIY lashes yet.
One thing we’ve found with Citizen Lash is that clients are usually much more open to trying them than people expect. Once they see them in person, feel how lightweight they are, or try them on themselves, the interest tends to come naturally.
If you’re looking for simple ways to introduce Citizen Lash into your business, here are a few ideas that can help build awareness and get clients excited about the products naturally.
Get Citizen Lash On As Many People As Possible
Experience sells faster than explanation ever will. The more people wearing Citizen Lash, the more opportunities you create for:
- word of mouth
- referrals
- social media content
- client curiosity
- repeat purchases
A single beautiful set can easily turn into multiple future customers.
Start With Complimentary Applications
One of the easiest ways to build momentum is by offering complimentary first applications to people already connected to your business.
Some great options include:
- loyal clients
- VIP customers
- salon staff
- friends and family
- influencers
- local creators
- bridal parties
- models for content
This helps create immediate visibility while also giving you real feedback, testimonials, and content to share online.
Add Citizen Lash Onto Existing Services
Citizen Lash works perfectly as an add-on service. You can introduce it during:
- brow appointments
- hair appointments
- spray tans
- makeup appointments
- med spa services
- hair styling appointments
Sometimes the simplest upsell works best: "Would you like lashes added today?". Easy, natural, and low pressure.
Host A Citizen Lash Try-On Day
A mini launch event can create excitement quickly and help clients experience the product in person. You can offer:
- mini applications
- demonstrations
- photos
- launch specials
- first-time buyer discounts
This creates buzz while also giving clients a chance to ask questions and see the lashes for themselves.
Have Your Staff Wear Citizen Lash
This one is huge. Clients constantly ask service providers what they’re wearing. When your team wears Citizen Lash regularly, it creates natural conversations and recommendations throughout the day. It also helps clients see the product in real life rather than only online.
Focus On Before & After Content
Nothing markets beauty products faster than results. Some of the best performing content includes:
- application videos
- before & after photos
- client reactions
- tutorials
- wear tests
- staff favourites
Consistent content helps build trust while also showing how versatile and wearable Citizen Lash can be.
Offer Express Lash Services
Even if your long-term goal is retail sales, services can help introduce clients to the products faster. Once clients love the lashes themselves, they often return to purchase:
- lashes
- adhesive
- sealant
- cleanser
- accessories
This naturally creates recurring retail revenue while also helping clients feel more confident using the products at home.
The fastest way to build demand for Citizen Lash is simple: let people experience it.
The more clients see it, wear it, and talk about it, the faster momentum grows. Whether through complimentary applications, add-on services, content creation, or in-salon marketing, small efforts can quickly turn into long-term repeat customers.
