In the beauty industry, clients increasingly value convenience and efficiency when booking appointments. Being able to offer multiple services in one appointment improves the overall client experience and often increases the value of the appointment.
That’s one of the reasons DIY lashes have quickly become such a popular add-on in the beauty industry. For artists who don’t offer lash extensions, DIY lashes are one of the easiest ways to introduce lash services without needing extensive training or additional appointment time.
An Easy Add-On to Existing Services
DIY lashes are simple to incorporate into services many artists are already offering. Makeup artists often apply them at the end of a makeup appointment to complete the look, while hairstylists can apply them while colour processes or during other moments when clients are already sitting in the chair.
Instead of adding additional time to the appointment, they allow artists to make better use of time that already exists during a service.
Minimal Equipment Needed
One of the biggest advantages of DIY lashes is how little you need to get started. Most artists only need:
There’s no need for a full lash extension setup or additional equipment, which makes it a simple addition for beauty professionals who want to expand their services.
Quick Application
DIY lashes typically take just a few minutes to apply.
Because the application is quick, they can easily be incorporated into appointments without extending the overall service time. Many artists charge $30 or more for the application, making it a simple way to increase revenue during appointments that are already booked.
Comfortable for Clients
Many clients prefer DIY lashes because they feel lighter and more flexible than traditional strip lashes. They’re designed to be extremely lightweight and comfortable, which makes them a popular choice for events, photoshoots, and everyday wear.
Water Resistant and Long Wearing
When applied properly with connection adhesive, DIY lashes are water resistant and can last overnight and up to several days. For clients attending events, weddings, or photoshoots, this added longevity can make a big difference.
Retail Opportunities
DIY lashes also create a natural retail opportunity. After experiencing them during a service, many clients want to purchase a kit to use at home. This allows artists to offer both a service upgrade and a retail product without needing additional inventory or complicated setups.
Wholesale Pricing for Beauty Professionals
Citizen Lash offers wholesale pricing for makeup artists, hairstylists, and beauty professionals who want to incorporate DIY lashes into their services or retail them to clients. This allows artists to:
- keep their kit costs low
- offer them as a paid service upgrade
-
retail them directly to clients
One product can create multiple revenue opportunities within a beauty business.
A Simple Way to Expand Your Services
DIY lashes are one of the simplest ways for beauty professionals to add value to their services. They require minimal setup, take only minutes to apply, and give clients an instant upgrade to their look.
For makeup artists and hairstylists looking for an easy service addition, they’re a practical way to increase both client satisfaction and revenue.
